Born at the Ball Field
The story behind Bell's Fresh Fruit and Waffles — how weekend softball tournaments inspired a movement for healthy food truck treats.
Tired of Fried Concession Food
Bell's Fresh Fruit and Waffles was created by a single mom of 5 who spends almost every weekend at softball diamonds and sports fields across New England.
Weekend after weekend, surrounded by heavy fried food and sugary sodas, the realization struck: athletes, parents, and kids need real fuel! They need fresh fruit, crisp Belgian waffles, savory pizza waffles, and sweet treats that keep them energized all day.

"Our mission is to serve up joy on every tray with vibrant fruit creations, golden Belgian waffles, and fresh-baked treats that fuel your day."
— Tara Bell, Founder & Mom of 5
The Bell's Promise
Real Fruit Always
100% real fruit in every fruit salad bucket and treat cup. No artificial syrups or chemicals.
Made With Love
Warm mini Belgian waffles prepared fresh to order with toppings suited for every sweet tooth.
Community First
Supporting local New Hampshire towns, sports leagues, school field days, and county fairs!
Taste the Fresh Difference
Check our schedule to catch us at our next stop, or invite Bell's food truck to cater your private event!